- What issue/ topic did you choose?
Digital Commerce
- Why is this important?
Because many people buy online now a days.
- Who do you want to reach? (target audience)
How dangerous online buying can be.
- What is the behavior your looking to change?
For people to be careful.
- Why doesn’t the audience already engage in this behavior?
Because if they see that it's cheap, they just want it and don't care about the dangers.
- What emotional appeal can you make?
That communication online leaves a digital footprint.
- Belonging; Power/Control; Fun: Safety;
Control your buying and be aware of what you're purchasing.
- Put your audience in a situation/scenario where the issue would come up in their lives.
There is a very expensive purse for only $15.
- Where are they? (setting)
Home computer.
- Who is there? (characters)
Character alone.
- What’s’ going on around them? ( ambient sound)
They want a cheap purse.
- What are they saying? (dialogue)
"This is a very cheap purse! Usually its $70!"
- Who is message brought to you by? ( Station; organization)
IDEA College Prep Students
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